“HCC Tokyo” Showcases the Brand in an Industrial Style Two-Story Space; Grand Opening Features fragment design Capsule Collection
Helinox, the brand that created the category of lightweight, portable furniture, has announced the opening of its third multi-story creative center, “Helinox Creative Center Tokyo,” (HCC Tokyo). HCC Tokyo officially opened its doors on May 19.
Located in the buzzing Harajuku neighborhood and celebrating the brand’s 10th Anniversary in Japan, HCC Tokyo is the first Helinox flagship location outside of its home country of South Korea. HCC Busan opened in March 2023 to complement the brand’s original location in Seoul.
Helinox is widely known for having created the category of lightweight, packable outdoor furniture with the introduction of Chair One, a lightweight and compact yet incredibly load-bearing chair that revolutionized the outdoor market. Since then, Helinox has continued to expand its range of premium outdoor furniture, which now includes chairs, tables, cots and accessories. Helinox’s many collaborations with brands, artists and designers – including Leica, Nike ACG, KAWS, VERDY, Porsche and MEDICOM TOY – among others, demonstrate the brand’s unique ability to transcend traditional outdoor.
The first floor of HCC Tokyo is designed around black and gray tones, giving it an industrial feel that at first glance some may question if it is even an outdoor brand, but is a stylish place where visitors can feel the identity of Helinox and features the brand’s outdoor and tactical lines. In contrast, the second floor is a warm white and woody space with a wide range of outdoor and camping goods, as well as the Home line and Helinox’s bag line, TERG. The store also features a pop-up space for collaborations, capsules and events.
For the grand opening, the centerpiece of HCC Tokyo is a fragment design capsule collection by Hiroshi Fujiwara, a globally recognized streetwear designer, musician and creative. Using Helinox’s Tactical Line as the foundation, the fragment design collection is finished with details such as spec tags, engraving on poles, and jacquard tape with the names of the collaborators.
In addition to outdoor gear, art and unique displays were created especially for the opening. For more information on HCC Tokyo as well as products and sales, please visit on Instagram (@helinox_tokyo).
HCC Tokyo Information:
Store name: Helinox Creative Center Tokyo
Address: 150-0001Shibuya-ku Jingumae 6-13-3, Tokyo JPN
Phone : 03-6627-2589
Business Hours: 11:00-20:00 (12:00-20:00 only for 5/20) Closed days: Irregular
Opening Date: 5/19/23
Credit: Source link
Leave a Reply